Listen to the Trailer
Latest Episodes
Data-Driven vs. Gut-Driven: Who Wins the Strategy War? Navigating Marketing Strategies for Customer Experience
Marketers today must navigate the constant tension between data-driven strategies and gut-driven intuition. This episode explores how to enhance customer experience th...
The CX Trap: More Tech, Less Impact? Rethinking Marketing Technology for Better Customer Experience
More tech, less impact? Explore why bigger stacks can mean weaker customer experience, and how to bring the focus back to results.Is your marketing technology helping ...
Agency or In-House? The Great Marketing Tug-of-War
This week on Prose + Comms, Laura Smith and Brian Rowley explore one of marketing’s most persistent questions: Should brands go in-house, outsource to agencies, or fin...
From Noise to News: What Journalists Wish Marketers Knew
What does it take to earn media attention today? In this episode of Prose + Comms, we unpack what makes something newsworthy, why so many brand stories fall flat, and ...
Why Your Culture Might Be Killing Your CX
What’s the real impact of company culture, looking beyond the buzzwords and mission statements? In this episode of Prose + Comms, we explore how culture shapes the cus...