A marketing, branding, and customer experience podcast sponsored by BrightSign

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Latest Episodes

Your Customers Are Not Your Content Strategy

Brands want loyal customers who trust them enough to advocate on their behalf. But when the relationship only seems to matter at renewal time or when the brand needs s...

Gen Z in the Workplace: Managing the Next Generation of Marketers

Every generation brings a different set of expectations to the workplace, and Gen Z is no exception. The real challenge for leaders is separating stereotypes from mean...

The Creative Model Is Broken. What Comes Next?

Creative teams face constant pressure to move faster while working with tighter budgets. As the demand for content grows, brands need a creative process that gives str...

The Competitor Obsession Trap

Watching competitors is smart. Letting every campaign, product launch or viral post derail your marketing strategy is not. In this episode, Brian and Laura unpack the ...

Personal Attention in an Automated World: Why Human Connection Still Wins Marketing

Customers are drowning in messages, and most brands are responding by sending more. But breaking through is not always about being louder, faster, or more personalized...

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