All Episodes
Displaying 1 - 20 of 31 in total
The Creative Model Is Broken. What Comes Next?
Creative teams face constant pressure to move faster while working with tighter budgets. As the demand for content grows, brands need a creative process that gives str...
The Competitor Obsession Trap
Watching competitors is smart. Letting every campaign, product launch or viral post derail your marketing strategy is not. In this episode, Brian and Laura unpack the ...
Personal Attention in an Automated World: Why Human Connection Still Wins Marketing
Customers are drowning in messages, and most brands are responding by sending more. But breaking through is not always about being louder, faster, or more personalized...
Back to Office, Remote, Hybrid: What Does It Mean for Marketing Culture?
Return to office is back in the spotlight, but for marketing teams, the real question is bigger than where people sit. It’s about trust, creativity, collaboration, and...
The Customer Experience Gap: What Brands Promise vs. What Customers Remember
Every brand says it cares about customer experience, but customers remember what actually happens, not what the campaign promised. This episode of Prose + Comms: Engag...
The Marketing Jargon Hall of Shame
Marketing loves a good buzzword. But somewhere between “omnichannel,” “synergy,” and “authentic storytelling,” the words we use to sound strategic can start to lose al...
Distinctive or Likable? What Actually Makes a Brand Memorable
Brands want to be liked, but being liked does not always mean being remembered. On this episode of Prose + Comms: Engagement, Unplugged, Brian and Laura unpack the ten...
Rebrands: What Separates the Ones That Work?
Rebrands have a way of looking simple from the outside, but inside the business, they touch everything. This episode digs into what it really takes to get it right. La...
AI & Creativity: Tool or Threat?
AI is changing creative work, but maybe not in the ways people expected. On this episode of Prose + Comms: Engagement, Unplugged, the team explores how AI is actually ...
The Meetings That Waste Marketing's Time
Why are marketers losing so much time in conversations that go nowhere, and what can you do about it? From flying across the world for a two-hour meeting to sitting t...
Are Marketers Becoming AI Editors Instead of Creators?
AI is now every marketer’s always-on intern. But if everyone has access to the same tools, what actually sets great work apart? In this episode of Prose + Comms: Engag...
From Scrappy to Strategic: How Lean Teams Build Marketing That Drives Revenue
Small team, big expectations? This episode is your sign to stop doing “everything” and start doing what actually moves the business. Brian Rowley and Laura Smith welco...
What Marketers Get Wrong About LinkedIn Visibility
If LinkedIn makes you feel like you have to choose between showing up and saying something wrong, this episode is your permission slip to stop playing it safe. PR lead...
Bridging the Gap: Why Sales & Marketing Collaboration Breaks Down
Want your sales and marketing teams to actually work together? This episode explains how data-driven dashboards, clear communication, and shared accountability can dri...
Moments that Mattered: 2025 Recap
Fifteen episodes. Six months. A lot of opinions. In this year-end wrap, we look back at what challenged us, what surprised us, and what we’re carrying forward into 202...
Embedding Intelligence: The Next Phase of AI in Marketing and Experience
AI is reshaping marketing and customer experience faster than anyone expected, and most teams are only scratching the surface. In this episode of Prose + Comms: Engage...
Is Storytelling Overrated? Why Brands Need to Start "Storydoing"
Storytelling has become one of marketing’s favorite buzzwords, but has it lost its meaning? In this episode of Prose + Comms: Engagement, Unplugged, Brian and Laura un...
I’m Not a Salesperson… Or Am I? The Mindset Shift Every Professional Needs
Think you’re not in sales? Think again. On this episode of Prose and Comms: Engagement, Unplugged, hosts Laura Smith and Brian Rowley explore how almost everyone sells...
Can the Employee and Brand Story Intertwine? The Impact of Personal Branding on Employee and Company Success
Marketing today is about connection, and personal branding is at the heart of it. On this episode of Prose + Comms: Engagement, Unplugged, Brian and Laura are joined ...
Beyond the Likes and Follows: What the Best Brands Get Right About Influencer Partnerships
Influencer marketing is about more than follower counts. It’s about authenticity, strategy, and results. In this episode, Laura and Brian sit down with influencer mark...