All Episodes
Displaying 1 - 10 of 10 in total
Data-Driven vs. Gut-Driven: Who Wins the Strategy War? Navigating Marketing Strategies for Customer Experience
Marketers today must navigate the constant tension between data-driven strategies and gut-driven intuition. This episode explores how to enhance customer experience th...
The CX Trap: More Tech, Less Impact? Rethinking Marketing Technology for Better Customer Experience
More tech, less impact? Explore why bigger stacks can mean weaker customer experience, and how to bring the focus back to results.Is your marketing technology helping ...
Agency or In-House? The Great Marketing Tug-of-War
This week on Prose + Comms, Laura Smith and Brian Rowley explore one of marketing’s most persistent questions: Should brands go in-house, outsource to agencies, or fin...
From Noise to News: What Journalists Wish Marketers Knew
What does it take to earn media attention today? In this episode of Prose + Comms, we unpack what makes something newsworthy, why so many brand stories fall flat, and ...
Why Your Culture Might Be Killing Your CX
What’s the real impact of company culture, looking beyond the buzzwords and mission statements? In this episode of Prose + Comms, we explore how culture shapes the cus...
Authenticity vs. Relatability
Are we mistaking familiarity for authenticity? In this episode, we explore the subtle but important differences between being true and being liked.Authenticity means s...
Is the Traditional Tradeshow Booth Dead? Long Live the Brand Vibe
There’s an element of tradition when it comes to B2B tradeshows – regardless of the specific industry. Employees dress in matching outfits as companies spend big budge...
Has ‘Experience’ Become a Buzzword?
With every company claiming to deliver “immersive experiences,” has the term lost meaning? Who's creating the best experiential activations? Who’s faking it? Is the ex...
At the Crossroads: Emotion, Intentionality, and the Power of Connection
We all face crossroad moments – in life and in our marketing careers. In this episode, we explore what it means to lead with intention when brands face moments of choi...
Welcome to Prose + Comms: Engagement, Unplugged
Welcome to Prose + Comms: Engagement, Unplugged! Marketing is changing fast, so let’s talk about it. On Prose + Comms: Engagement Unplugged, hosts Brian Rowley and Lau...