Has ‘Experience’ Become a Buzzword?
With every company claiming to deliver “immersive experiences,” has the term lost meaning? Who's creating the best experiential activations? Who’s faking it? Is the experience economy as a whole suffering from an identity crisis? Bryan Meszaros, CEO and Founder of experience design agency OpenEye Global, joins us to explore what it means to create a customer activation that’s truly immersive.
If you want to hear more from Bryan, find him on LinkedIn and check out the OpenEye Global website.
If you want to hear more from Bryan, find him on LinkedIn and check out the OpenEye Global website.
